Colocation Providers

Liquid cooling lets you create premium service tiers that can significantly boost your rack revenue. Leading colo providers typically charge 15-30% more for liquid-cooled rack space compared to traditional air-cooled options, reflecting both the higher installation costs and the greater value provided. The business case gets even better when you consider that liquid cooling enables 3-5x higher power density in the same Space, potentially multiplying your revenue per square foot. By offering different cooling options – from standard air cooling to various liquid cooling options – you can create a service menu that appeals to many other clients with varying needs and budgets.

Most colo providers use a zone-based approach for clients who need more cooling power. This usually means setting aside specific areas for liquid cooling and then working with clients to move their hardware during planned maintenance windows. For minimal disruption, rear door heat exchangers are an excellent first step since they can be added to existing racks with compatible servers without requiring special hardware modifications DCF. For clients needing direct-to-chip cooling, we can help plan migrations that line up with their hardware upgrade cycles. Our engineering team works with both your staff and client representatives to ensure smooth transitions with clear communication and minimal downtime.

Liquid cooling can dramatically improve space use in colo facilities. With traditional air cooling, densities typically max out around 10-15kW per rack, forcing clients to spread their computing across multiple racks. Liquid cooling enables densities of 30-70kW or more, allowing the same computing power to fit in fewer racks. According to industry experts, immersion cooling can reduce the Space needed by up to two-thirds compared to air cooling GRC. This space efficiency means you can host more computing power in your existing building, delaying or eliminating costly expansions. Additionally, liquid cooling reduces or removes the Space needed for traditional air handlers, creating more rentable areas for client equipment.

Liquid cooling gives colo providers an edge against cloud services by enabling specialized hosting for high-value workloads that cloud platforms may not handle well. Recent trends show many workloads moving back from public clouds to colo facilities, with AFCOM reporting that 71% of data center operators have seen migrations back from cloud environments DCF. By offering liquid-cooled infrastructure, you can position your services as ideal for performance-sensitive applications like AI training, HPC, and financial modelling that benefit from the dedicated, high-density infrastructure. Additionally, liquid cooling supports green goals that many organizations now prioritize, allowing you to offer environmentally friendly alternatives to cloud platforms with clear stats on energy and water savings.